The Believer Magazine
Retail Therapy: Inside the Apple Store
2013 Column Contest Winner
This isn’t brick and mortar, it’s glass and steel. J. K. Appleseed takes you backstage at Apple Retail, the supercollider of human expectations and consumer technology.
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September 11, 2014Retail Therapy: Inside the Apple Store: Why You Deserve a Pay Raise
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August 26, 2014Retail Therapy: Inside the Apple Store: Quiz: Are You an Apple Fan?
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July 29, 2014Retail Therapy: Inside the Apple Store: The Mothership
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July 11, 2014Retail Therapy: Inside the Apple Store: Decision Chart
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June 11, 2014Retail Therapy: Inside the Apple Store: Seasonal Colors
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May 15, 2014Retail Therapy: Inside the Apple Store: A Sit Down Chat with Apple Head of Retail, Angela Ahrendts
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April 24, 2014Retail Therapy: Inside the Apple Store: APPLE ENGINEER REVEALS iWATCH SPECS
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April 3, 2014Retail Therapy: Inside the Apple Store: I’ll Partition the Crap Out of You
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March 13, 2014Retail Therapy: Inside the Apple Store: Choose Your Own Genius
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February 20, 2014Retail Therapy: Inside the Apple Store: Customer Service is the New Cold War
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January 27, 2014Retail Therapy: Inside the Apple Store: Believers
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December 18, 2013Retail Therapy: Inside the Apple Store: Store Meetings